Wednesday, May 23, 2012

Model of Social Perception

In the last blog, we began understanding the concept of perception and stated the various factors that influence social perception. We stated that there are 3 primary factors whose characteristics influence social perception. These are:
  1. The perceiver
  2. The target
  3. The situation

The interaction of these three could also potentially lead to certain barriers to social perception.

We could represent this through a model as shown below:

[Source: The Model is an adapted version from Fig: 3.2 of Organizational Behavior - Nelson & Quick 5th Edition]

We shall discuss these in detail over the next few blogs

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