In the last blog, we looked at the various biases that occur when we attempt to attribute the results to a source. In today's blog we begin our discussion on attitude and attempt to understand it.
Attitude for our discussion would mean "a psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor". This means we could have opinions and react favorably towards many things ranging from animals to politics!
One common sentence we really hear today is "I wish I could change the attitude of people I work with, and feel better about their job". There is an increasing noise in today's world about job dissatisfaction - this is an attitude people hold towards their work. This attitude is important since it defines the way one would treat his work and behave in a work place.
Understanding attitude is extremely important as managers - they need to understand the antecedent of attitude as well as the consequences of. It is extremely important to understand how attitudes are formed and how the major attitudes affect work behavior. They could then use this understanding to alter/change the attitude of their coworkers and reportees.
We would begin attempting to understand "attitude" using the ABC model in the next blog.