In the last blog, we
looked at the various biases that occur when we attempt to attribute the
results to a source. In today's blog we begin our discussion on attitude and
attempt to understand it.
Attitude for our
discussion would mean "a psychological tendency that is expressed by
evaluating a particular entity with some degree of favor or
disfavor". This means we could have
opinions and react favorably towards many things ranging from animals to
politics!
One common sentence
we really hear today is "I wish I could change the attitude of people I
work with, and feel better about their job". There is an increasing noise
in today's world about job dissatisfaction - this is an attitude people hold
towards their work. This attitude is important since it defines the way one
would treat his work and behave in a work place.
Understanding attitude
is extremely important as managers - they need to understand the antecedent of
attitude as well as the consequences of. It is extremely important to
understand how attitudes are formed and how the major attitudes affect work
behavior. They could then use this understanding to alter/change the attitude
of their coworkers and reportees.
We would begin
attempting to understand "attitude" using the ABC model in the next
blog.
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