Sunday, December 8, 2013

Need for Affiliation, Autonomy

In the last byte, we looked at the need for power as a source of motivation. In today's byte, we look at the need for affiliation and how it forms a source of motivation and the need for autonomy.

The Need for Affiliation concerns itself with people’s interest in establishing and maintaining warm, close intimate relationship with other people. People with high need for affiliation express their emotions and feelings to others and expect the same in return from others. These people feel disturbed when there are conflicts and complication in their relationships, and generally work through any barrier in their closeness to people. This nature of theirs gets them to be very close and personal with others, they emphasize friendship and companionship.

Managers could need to understand this need of the employees who work under him/her to really be able to leverage their ability and keep them motivated.

Moving beyond the need of affiliation, researcher Murray identified another need - the need for autonomy. This represents the desire for independence and freedom from any constraints. The people who have high need for autonomy like to work alone and to control the pace of work. They dislike bureaucracy - rules, regulations and procedures. Entrepreneurs are generally found to fall into the category of people who have a pretty high need for autonomy.

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