Sunday, January 12, 2014

Decision Making: Creativity Influences

In the last byte, we were discussing about creativity and its influence on decision making. In today's byte, we look at what factors influence creativity.
The factors influencing creativity could be classified into two groups:
  1. Individual factors affecting creativity
  2. Organizational factors affecting creativity
Several variables that are extremely individual specific could influence creativity some of these are: cognitive processes like divergent thinking (thinking of several potential solutions for a given problem), association ability, use of imagery etc are all part of the individual creativity.
Other factors like breadth of individual interests, high energy, concern for achievements, intuition, judgment, self-confidence, tolerance of ambiguity, risk-taking etc have been found through research to be influencer of creative processes.
Importantly, the mood of individuals - preferably good mood - helps achieve creativity.

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