Decision Making: Creativity

In the last byte, we looked at the role of intuition in decision making. In today's byte, we look at the role of creativity in decision making. 

Creativity could be defined as a process influenced by individuals and organizational factors that result in the production of novel and useful ideas, products, or both. (Src: Ref book) The constantly changing environments in which the organizations operate require the employees to think of creative ways to solve the challenges they face.
 

The process of Creativity could be seen to possess the following 4 stages:

1. Preparation - seek out new experiences and opportunities to learn
2. Incubation - reflective thought
3. Illumination - sensing the insight to solve the problem
4. Verification - determination if the solution or idea is valid

It is interesting to note that the creative dimension relies a lot on the relaxation of the brain! So sleep well :)