Sunday, January 12, 2014

Jung's Cognitive Style

In the last byte, we looked at the affect of escalation of commitment. In today's byte, we begin our discussion on Jung's Cognitive Style.

Cognitive Style refers to an individual's preference for gathering information and evaluating alternatives.

Jungian theory gives us a frame to understand the way individuals understand and appreciate the differences in decision making. Carl Junk identifies two broad thought processes - one is the information gathering and the other is making judgements. An individual could gather information through two broad ways - sensing and intuition, he/she could also make judgments using two broad ways - thinking and feeling. This could lead us to see four cognitive styles:
  1. Sensing/Thinking
  2. Sensing/Feeling
  3. Intuiting/Thinking
  4. Intuiting/Feeling.
Each of these cognitive styles has a definitive influence on managerial decision making - we shall explore this over the next few bytes.

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