Saturday, January 11, 2014

Group Cohesion and Social Loafing

In the last byte, we looked at Norms of Behavior in a group setting. In today's byte we look at Group Cohesion and Social Loafing aspects.

Groups’ tasks in some cases create an identity - the bondage amongst the group members. In many cases, group cohesion can enhance job satisfaction as there are people in the group who appreciate the work each one of the member does - also this increases organization productivity. Groups with high cohesion are able to control and manage their membership better than those with lower cohesion. We shall get back to the discussion on cohesion when we deal with well-developed groups later in the series.

Social Loafing - also called "free riding" could occur when one or more group members rely on the efforts of theirs in the group and fail to contribute their own time, effort etc into the group activities. Such behavior could create a heavy baggage that the group tries to drag along and could limit its achievements. 

One of the sources of such free-riding is due to the design of the task itself and its associated incentives - if the individual efforts are not detectible in the action of the group, it could encourage such behavior!

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